PRO PLAN Optimal Nutrition Pet Food New Zealand NZ

TO ALL PET LOVERS: We would like to assure you that we are considered an essential business. Purina is operating as normal, our supply chains are open and all efforts are being made to ensure we can keep the stores stocked with product as best as we can during these uncertain times. We ask everyone to shop as normally as possible and to be considerate to ensure everyone can get the food they need for their pets. Please be kind, patient and considerate to other shoppers and all store staff during what is an unsettling time for all. Enjoy the extra time at home with loved ones, your pets will no doubt love having you home. We are still here for you, if you need any assistance our Pet Care Advisors are still available on 0800 738 847 or

PRO PLAN Optimal Nutrition Pet Food New Zealand NZ

PRO PLAN Optimal Nutrition Pet Food was Developed by PURINA vets, PRO PLAN dog & cat food products contain essential nutrients to provide pets with a lifetime of natural protection and optimal health.


We believe no detail should be overlooked when it comes to taking care of your pet. Ingredient quality and safety is the highest priority for PRO PLAN and is non-negotiable. Everything we do is based on a simple aim: to help improve the lives of pets and their owners. That’s why we developed OPTINUTRITION™. Every single ingredient and nutrient has been chosen, and their levels carefully adjusted, to provide dogs with meaningful and scientifically proven benefits.


Through our Research and Development organisation, we never stop exploring new and pioneering ways to help owners and their pets. That’s why our breakthrough discoveries have been recognised by the international scientific community and are published in renowned peer-reviewed journals.


PRO PLAN delivers long-term health benefits by getting the most out of our ingredients. Combining optimal cooking processes with high quality proprietary ingredient blends provides superior nutrient delivery.