PRO PLAN Optimal Nutrition Pet Food New Zealand NZ

UPDATE: To our Valued Pet Owners: We apologise for any difficulty you may have been experiencing getting your hands on your pet’s favourite foods recently. Unfortunately, like many companies, we are experiencing significant delays due to global supply challenges, and we are working as best we can to limit this impact on you. Please don’t hesitate to reach out to our team of Vet Nurses for FREE advice on 0800 738 847 or who can help recommend some alternatives. We are grateful for your loyalty and are always here to help.

PRO PLAN Optimal Nutrition Pet Food New Zealand NZ

PRO PLAN Optimal Nutrition Pet Food was Developed by PURINA vets, PRO PLAN dog & cat food products contain essential nutrients to provide pets with a lifetime of natural protection and optimal health.


We believe no detail should be overlooked when it comes to taking care of your pet. Ingredient quality and safety is the highest priority for PRO PLAN and is non-negotiable. Everything we do is based on a simple aim: to help improve the lives of pets and their owners. That’s why we developed OPTINUTRITION™. Every single ingredient and nutrient has been chosen, and their levels carefully adjusted, to provide dogs with meaningful and scientifically proven benefits.


Through our Research and Development organisation, we never stop exploring new and pioneering ways to help owners and their pets. That’s why our breakthrough discoveries have been recognised by the international scientific community and are published in renowned peer-reviewed journals.


PRO PLAN delivers long-term health benefits by getting the most out of our ingredients. Combining optimal cooking processes with high quality proprietary ingredient blends provides superior nutrient delivery.