New PRO PLAN® BRIGHT MIND™ Medium & Large Adult 7+ is a breakthrough innovation in canine nutrition specifically designed to nourish your senior dog’s mind.

When your dog reaches maturity, their body begins to undergo age-related changes. From less interaction with you, to lower engagement in daily activities, there are many signs your dog may be aging. PRO PLAN® BRIGHT MIND™ was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs aged 7+ – helping naturally nourish their minds to help keep them active and alert for longer.

PRO PLAN® BRIGHT MIND™ contains an exclusive blend of nutrients, shown to promote memory, attention and trainability in dogs 7+.

As well as nourishing their brain, PRO PLAN® BRIGHT MIND™ Adult 7+ supports healthy aging with key nutrients to promote a healthy immune system, teeth and joints. It is made with real chicken to ensure your senior dog loves and looks forward to each mealtime.

PRO PLAN® BRIGHT MIND™, is an innovative dog food at the cutting edge of nutritional science, specially formulated for dogs 7+.

PRO PLAN® BRIGHT MIND™D Adult 7+ at a glance:

  • Dry food for Medium & Large Breed Adult Dogs 7+
  • Contains enhanced botanical oils with MCTs, shown to promote mental alertness and sharpness in dogs 7+ with visible results within 30 days
  • Contains brain supporting nutrients for cognitive health: breakthrough blend that promotes memory, attention and trainability
  • Specially developed by vets and nutritionists to meet the unique nutritional needs of aging dogs and support healthy aging
  • Supports a strong immune system: high in antioxidants including Vitamins C & E
  • Supports joint health and mobility: EPA and DHA from fish to keep them active as they age
  • Dental health: kibble designed for medium & large dogs for a natural brushing effect
  • Natural ingredients: including Chicken as the first ingredient, and no added artificial colours, flavours or preservatives

Help your dog think more like they did when they were younger with the nutritional breakthrough of PRO PLAN® BRIGHT MIND™ Adult 7+.

Review & Ratings
Weight of Dog 1h activity 1-3h activity
10 – 25kg 155 – 285g 175 – 325g
25 – 35kg 285 – 355g 325 – 410g
35 – 45kg 355 – 420g 410 – 485g
>45kg Add approximately 30gm
of food per additional 5kg
of body weight
Add approximately 32gm
of food per additional 5kg
of body weight


Feed amount based on 250mL cup (contains approximately 105gm PRO PLAN Dog Food Medium & Large Adult 7+)



The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog. Factors such as a dog’s metabolism, size, activity level, age and whether the dog is desexed will affect the amount of PRO PLAN needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog’s weight on a regular basis, making sure that their ribs are easily felt and their waist is visible when viewed from above. Maintaining an ideal body condition can benefit your dog’s lifelong health. If you find your dog is losing or gaining weight, please adjust accordingly. To help your dog maintain and ideal body condition, monitor his weight on a regular basis. Make sure his ribs are easily felt and his waist is visible from above. This can benefit your dog’s lifelong health.




Chicken, dehydrated chicken, rice, oats, maize protein meal, barley, medium-chain triglyceride botanical oil (MCT oil), pea protein, animal digest, wheat, vitamin, mineral, amino acids and natural flavours (including calcium, phosphorous, sodium, chloride, potassium, magnesium, manganese, copper, zinc, iron, iodine, selenium, vitamin A, vitamin B1, vitamin B2, vitamin B3, folic acid, vitamin B5, vitamin B6, vitamin B12, vitamin C, vitamin D, vitamin E, choline) beet pulp, animal fat preserved with mixed-tocopherols (form of vitamin E), dehydrated fish, fish oil and antioxidants.

Crude Protein % 29
Crude Fat % 14
Crude Fibre % 5.5(Max)
Salt % 1.8(Max)
Glucosamine mg/kg 400(Min)
Omega 3 Fatty Acids % 0.2(Min)
Omega 6 Fatty Acids % 1.5(Min)
Metabolizable Energy (ME) kcal/g 3.67




Yes, the range structure has been changed to better meet the needs of dog owners and make it easier to find the right product for your dog.


The range will now be divided by dog size:

– Small & Mini (dog weight 1-10kg)

– Medium (dog weight 10-25kg)

– Large (dog weight 25kg +)


Use our product selector tool to help you choose the right product for your dog.

If you have any doubts, please contact our pet care advice team: call 0800 738 847

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